What is brand photography and industrial product photography?
Product industrial photography And brand photography is the production of professional and exclusive images of products, work space, team and activities of a business; In a way that is in harmony with the visual identity of the brand and tells its story. The difference between these photos and regular photos is in the planning: lighting, composition, color and mood are designed in advance based on the brand personality.
Today's audience easily recognizes duplicate stock photos. Real and exclusive images of your product and team create a sense of authenticity and trust; Something that no ready-made photo can create.
Why does a professional photo directly affect sales?
In online sales, the photo takes the place of touching the product: The customer judges the quality only through the image.
Decreasing returns: An accurate and realistic photo creates the right expectation in the customer.
More interaction in social networks: High-quality visual content gets seen and shared more.
SEO of images: Exclusive photos with appropriate alternative text can also be seen in Google image search.
Netanik brand photography services
Product industrial photography
Product photography is done in two main styles: photography with a simple background (white or color) for online stores and catalogs that accurately shows the details and true color of the product, and advertising and staged photography (Lifestyle) that shows the product in the space of use and with the mood of the brand. For industrial products and equipment, specialized lighting of metallic and shiny surfaces is one of the most important parts of work.
Workplace photography
The images of the workplace, factory, production line, store or office show the audience that there is a real and active group behind the brand. These images are invaluable for "About Us" pages, company profiles, and corporate presentations.
Photography of the team and events
Professional portraits of managers and team members with a unified style, and visual coverage of events, seminars and exhibitions. The human face of the brand is the most important factor in creating trust in organizational services and sales.
Professional editing and retouching
Correcting color according to brand palette, retouching details, removing background and preparing images in suitable sizes and formats for web, social networks and print. Web images are delivered with optimal size so that your site does not slow down.
Stages of the brand photography project
1. Planning and preparation of shot list
Based on the use of images, the exact list of required photos, style, angles and mood is determined.
2. Preparation and staging
Props, backdrops and lighting design based on Visual identity The brand is getting ready.
3. photography
Photography is done in your studio or place of business with professional equipment.
4. Selection, editing and delivery
The best images are selected, edited and delivered in the necessary formats.
Photography, part of the chain of visual content
Professional images are used everywhere: product pages website, Catalog and brochure, packaging and social networks. For a moving and dynamic narrative of the product, you can also use photography Product video combine
Industrial product photography for online stores
In an online store, photo quality directly affects conversion rates. Product industrial photography For online sales, it should follow several principles: the uniformity of the background and lighting in all the products can be seen on the neat and professional category page, the display of the product from several angles, the photo of details and texture, and the photos that show the actual size of the product. The color of the product in the photo must be exactly the same as the actual color, so that there is no return due to "different color".
Marketplaces usually have strict specifications for photos; Like pure white background, minimal aspect ratio. Photos are taken and prepared according to these requirements from scratch.
Industrial photography of factories and equipment
Industrial photography is not just product photography on the table. For manufacturing companies, photography of the production line, machinery, workshops, quality control and large products creates a real image of the strength and quality of the collection. This type of industrial product and space photography has certain challenges: limited and unbalanced light of industrial environments, reflective metal surfaces and safety requirements. Experience and the right lighting equipment make the difference between an ordinary photo of a factory and an image that conveys a sense of grandeur and precision.
SEO of images; A photo that can also be seen on Google
In addition to the effect on sales, exclusive photos are an opportunity to be seen in Google image search. Descriptive file naming, accurate Alt text, lossless compression and use of modern formats such as WebP are the principles that Google's official guide to images It also emphasizes that. Netanik's delivered images are presented with the same principles and ready to use on your website. Duplicate stock photos don't have this advantage; Because the same image is used on hundreds of other sites.
Annual video content planning
Brands that are regularly active on social media need a constant stream of fresh images. Instead of sporadic and emergency photography, a seasonal or monthly photography schedule is set to cover new products, occasions and campaigns in advance. This method reduces the cost and maintains the quality and consistency of brand images throughout the year.
Frequently asked questions about brand and product photography
Is photography done in the studio or our workplace?
Both are possible. Product photography is usually done in a studio and workspace, team and bulk product photography is done at your business location.
In what format are the photos delivered?
High quality images are delivered for print and web and social optimized versions.
Who owns the right to use photos?
The right of commercial use of the images is given to you and you can use them in all media of the brand.
What kind of photo is required for an online store?
A combination of a photo with a simple background to accurately display the product and a few promotional photos to create the feeling and motivation to buy gives the best result.
How is the cost of industrial product photography calculated?
The cost is determined by the number of products, the number of photos of each product, the style of photography (plain background or staged) and the location of the shoot. For a large number of products, a package tariff is offered.
Can industrial product photography and filming be done in one day?
yes simultaneous planning of photography and Product video In one day of production, it reduces costs and increases visual coordination.