What is product packaging design?
Product packaging design The design process is the structure, shape, graphics and information on the package of a product; In a way that both protects the product, gives the necessary information to the customer, and is seen and chosen among dozens of competing products on the shelf. Packaging is your silent salesperson; At the moment when you are not present, it should convince the customer.
A large part of purchasing decisions in stores are made in those few seconds in front of the shelf. In these few seconds, the packaging is your only means of communication with the customer.
The role of packaging in sales and branding
Attention: Color, form and visual contrast make the product stand out from the competition.
Transfer value: Professional packaging increases perceived quality and the possibility of higher pricing.
Notification: Specifications, ingredients, method of use and legally required information.
Unboxing experience: In online shopping, the moment of opening the package is the customer's first physical experience of the brand and is shared on social networks.
Brand recognition: Consistent packaging in a product line enhances brand presence on the shelf.
Netanik packaging design services
Packaging structure design
The shape and structure of the package, the type of box, how it opens and closes, and its dimensions are designed based on the type of product, the method of transportation, the way it is arranged on the shelf, and the production budget. Creative structure sometimes alone differentiates the product.
Dedicated packaging graphics
Graphic design based on Visual identity The brand is done; including information layout, product illustration or photography, color and typography. The information hierarchy is designed so that the brand name and the main benefit of the product can be seen at a glance.
Label design
For products such as food, cosmetics, pharmaceuticals and beverages, the label is the main level of communication. Labels are designed with required information and space for barcode, production date and licenses.
Product family design
When a brand has several products or several flavors and models, a system is designed so that all the packages are from the same family, but each one is easily distinguishable from the other.
Optimization for print and production
The files are technically prepared for printing; Including dieline, printing color settings, safety margins and if needed special effects such as gilding, embossing or local UV. Coordinating with the printing house to control the final quality is also part of the job.
Packaging design steps
1. Market and shelf analysis
Competitors' packaging, customer behavior and the environment in which the product is sold are examined to know how to stand out.
2. Presentation of concepts
Some creative directions are provided on real 3D mockups to give you an accurate picture of the final product.
3. Development of the selected plan
The selection scheme is complete and implemented for all product sizes and models.
4. Technical preparation and printing supervision
Final ready print files and print sample (proof) are controlled before mass production.
sustainable packaging; Choosing futuristic brands
Consumers are increasingly paying attention to the environmental impact of packaging. Using recycled materials, reducing extra layers and designing reusable packages can both demonstrate brand responsibility and reduce production costs.
To better introduce the products online, you can design the packaging with Product industrial photography and Product video complete
Purchase psychology and product packaging design
The customer at the store shelf does not start the decision with logic; It starts with feeling. Product packaging design A professional uses this fact. Colors are the first attention-grabbing factor from a distance, unusual shape and structure create curiosity, and the material and texture of the package instills quality when held in the hand. A heavier package or one with textured paper conveys the feeling of a higher quality product, even before opening.
Hierarchy of information is also part of the psychology of packaging: in a few seconds, the customer must understand what this product is, which brand it belongs to, and how it differs from others. More details are left behind for a second look.
Product packaging design for online sales
With the growth of online shopping, the role of packaging has changed. In online sales, the customer first sees the package in the form of a small image on the mobile screen. Therefore, product packaging design should be readable and recognizable in small sizes. On the other hand, the experience of receiving and opening the package (unboxing) has become an important part of the brand experience; The shipping carton with a special design, a thank you card inside the package and a detailed arrangement of the product encourages the customer to share his experience on social networks; Free and valid advertisement.
Legal packaging requirements
For many products, especially food, cosmetics, and pharmaceuticals, it is mandatory to include specific information on the package; Such as the manufacturer's specifications, ingredients, production and expiration date, license number and standard mark. This information is based on regulations National Standard Organization of Iran and relevant supervisory institutions are determined. In the product packaging design, the necessary space for this information is considered from the beginning so that the design does not sacrifice the requirements later; The manufacturer is responsible for the accuracy of the content of this information.
Common mistakes in packaging design
Overcrowding: When everything is important, nothing is seen.
Ignoring the shelf environment: A package that is beautiful on its own may get lost among the competition.
Ignoring production cost: A design that is not cost-effective to mass produce is not practical.
Inconsistency with the brand: Packaging that does not match the logo and brand identity does not help brand recognition.
Failure to test the physical sample: Colors and dimensions are seen differently on paper and monitor.
Frequently asked questions about packaging design
Is it possible to design a package without a logo?
It is better first Logo and the visual identity of the brand is clear; Because the packaging is designed based on them. If needed, both are done in the form of a project.
Do you also help in choosing the printing house and packaging materials?
yes Advice is provided on choosing the material, printing method and special effects according to the budget, and the files are coordinated with the technical specifications of the selected printing house.
Redesigning the current packaging will not cause the loss of old customers?
If the principles are followed, no. In the redesign, familiar elements of the previous packaging are retained so that existing customers do not lose the product on the shelf.
What do the delivered files include?
Layered design files, cutting templates, ready-to-print files and mockup images for use on the site and social networks.
How long does it take to design product packaging?
Depending on the number of products and the complexity of the structure, it usually takes a few weeks from analysis to the final print file. Producing the physical sample and coordinating with the printing house may add to this time.
Do you also design product packaging for export?
yes For export products, packaging is designed with the language and requirements of the destination market and considering the taste of the audience of that market.