What is a corporate document?
Corporate documentary or organization introduction video is a video usually between 2 and 5 minutes that introduces the organization, history, processes, people and values of a business with a real and documentary narrative. Creating a corporate document Unlike promotional teasers, it does not seek immediate sales; Its purpose is to build deep trust.
When a corporate client, investor or business partner decides to work with you, they want to know who and what capabilities are behind the brand name. Corporate documentary answers this question in the most convincing way possible: by showing reality.
Corporate document applications
Organizational sales (B2B): Show production capacity, quality and expertise to big customers.
Attracting investors: Professional introduction of the team, achievements and vision.
Exhibitions and events: Booth broadcasts and presentations to attract visitors.
Employer brand and employment: Showing the organizational culture to the talent you want to attract.
Website and About Us page: Replacing clichéd texts with a real and effective narrative.
Netanik corporate documentation components
Interviews with managers and employees
Interviews are the main pillar of the documentary. The questions are designed in advance and the interview atmosphere is prepared so that people, even those who have no experience in front of the camera, can speak comfortably and naturally. The true voice of employees is the most authentic possible narrative of an organization.
Imaging of the workspace
Images of the production line, laboratory, office, ongoing projects, and the team's interaction with customers illustrate the claims made in the interviews. For industrial complexes and factories, Aerial photography It offers a magnificent view of the vastness of the collection.
Fascinating story telling
A good documentary is not a collection of interviews and pictures; It is a story. The narrative structure, from initial challenges to achievements and future vision, is designed to keep the audience engaged until the end.
Cinematic quality
Professional lighting, accurate sound recording, high-quality imaging and cinematic color grading make a professional documentary different from an ordinary video.
The steps of creating a corporate document
1. Narrative research and design
By knowing the organization, goals and audience of the film, the structure of the story and the list of interviewees and locations are determined.
2. Production planning
The filming schedule is adjusted so as to cause the least disturbance in the daily work of the organization.
3. Filming
Interviews and additional footage are recorded over one or more days of filming.
4. Editing and post-production
Narrative editing, music, info graphics, subtitles and coloring are done.
5. Delivery of different versions
The full version is delivered along with short versions for social networks and, if needed, an English subtitled version for international audiences.
Corporate documentary and brand trust
In a market where many businesses make similar claims, showing authenticity is the strongest differentiator. Corporate documentary on the side Brand photography and one Professional websiteIt creates a coherent and reliable image of your organization.
Creating a corporate documentary for industrial and manufacturing companies
For industrial companies, Creating a corporate document It is one of the most powerful organizational sales tools. Before signing a contract, industrial buyers and project managers want to make sure that the supplier has the necessary technical ability, production capacity and quality control. Documentation showing the production line, equipment, quality control lab, engineering team, and completed projects will build this confidence much faster than multiple meetings and bulky catalogs.
The industrial document also presents a professional image of your organization on par with international companies in specialized exhibitions, tenders and presentations to foreign customers.
Types of corporate videos
Company introduction document: The complete narrative of the organization, from history to vision.
Employer brand video: Focusing on organizational culture and work experience in the collection to attract talents.
Project document: Narrative of the implementation of an important project from the beginning to the end.
Customer experience video: Narrative of cooperation from the language of real customers; The most authentic type of sales content.
Annual report video: A review of the year's achievements for shareholders and stakeholders.
Creating a corporate documentary; Authenticity is more important than glitter
Today's audience can easily recognize exaggerated advertisements. The power of a corporate documentary is in its authenticity: real people, real atmosphere and real story. For this reason, natural conversations, real moments of work and tangible details are used instead of memorized texts and clichéd slogans in the production of Netanik's corporate documentary. The cinematic quality of the image serves this originality; Not its replacement.
Multiple use of a documentary project
A day of documentary filming produces valuable raw material that can be used beyond the original film: snippets for social media, background video for the homepage. website, high-quality photos of the team and work space, and short videos introducing each department of the organization. Planning these uses from the beginning of the project multiplies the value of the investment on the document. Videos published on the site with respect The principles of video SEO They are also seen in Google search results.
Frequently asked questions about creating a corporate document
How long does it take to make a corporate documentary?
Depending on the number of locations and interviews, it usually takes between 5 and 10 weeks from research to final delivery.
What is the appropriate duration of a corporate document?
2 to 5 minutes for most applications. Shorter versions of the same images are made for social networks.
Our staff have no experience in front of the camera; no problem
no Interviews are conducted in a conversational format without a memorized text, and our team helps people speak naturally by setting up the atmosphere.
Do you also shoot in a factory or industrial workshop?
yes Filming in industrial environments is done in compliance with safety requirements and in coordination with the officials of the complex.
Is making a corporate documentary suitable for small companies?
yes A corporate documentary on a smaller scale, with one or two days of filming, is an effective tool for small and medium-sized companies to build trust and differentiate themselves from competitors.
Is there an English subtitled version of the corporate document?
yes An English subtitled or English voiced version is prepared for presentation to foreign clients and partners.