What is motion graphics?
Motion graphics is a combination of graphic design and animation where text, shapes, icons and images move to convey a message or concept. Making motion graphics Especially for explaining digital products, complex services, processes and statistics, it is the most effective type of video; Because it shows something that cannot be filmed with a camera.
An application, a cloud service or a financial process cannot be easily filmed; But with motion graphics, it can be explained in two minutes, simply and attractively.
Benefits of motion graphics for business
Simplifying complex concepts: Ideas that take pages of text to explain can be understood in a few minutes.
Full control over the image: There are no restrictions on location, actors and filming conditions.
Complete coordination with the brand: All colors, fonts and elements are designed exactly according to the visual identity.
Easy update: Changing a number or a scene does not require re-production, unlike filmed video.
Durability: Motion graphics tend to age later than filmed video due to their time-independent appearance.
Netanik motion graphics production services
2D and 3D animation
2D animation for explainer and educational videos is light and fast. 3D animation creates an impressive effect for displaying physical products, architecture and concepts that require depth and realism. The choice of style is based on the message, audience and budget.
Animated infographic
Statistics, annual reports and data are transformed into an understandable story with animated infographics; A great tool for stakeholder reporting, presentations and social media content.
Motion logo
Logo Motion is an animated version of your logo used at the beginning or end of videos, presentations and social media content. A good motion logo conveys the brand's personality in seconds and gives all your videos the same signature.
special effects (VFX)
Combining motion graphics with real images, motion tracking and visual effects to create scenes that are not possible in conventional filming.
Applications of motion graphics
Digital product introduction video, application or online service
Training videos and product usage guides
Short content of social networks
Presentation to the investor and introduction of the startup
Annual report and presentation of statistics
Occasional teasers and campaigns
The stages of making motion graphics
1. Writing the scenario
The main message, the audience and the structure of the narrative are specified and the text of the speech is written. A good scenario is half the success of motion graphics.
2. Storyboard and frame design
Key scenes based on Visual identity Design and branding are approved before animation.
3. Speech and music
The speech is recorded by a professional speaker and the appropriate music and sound effects are selected.
4. Mobilization and delivery
The frames are animated, synchronized with the sound and delivered in the required versions.
Motion graphics along with other media
Motion graphics can be used alone or in combination with Promotional teaser and Product video be used Placing an explanatory video on the home page website, increases the user's dwell time and helps to understand your services faster.
Making motion graphics for startups and digital products
Startups and software companies often face a common challenge: their product cannot be filmed and is difficult to explain in a few sentences. Making motion graphics Explainer is the best solution to this challenge. In a one- to two-minute video, the problem of the audience, the solution of the product and how it works are narrated in simple language. This video is used on the main page of the site, presentation to investors, application page in stores and advertisements.
Common styles of motion graphics
Flat and minimal: Simple, clean and modern; Suitable for digital products and technology brands.
Character oriented: With characters designed to tell a story and create identification.
Kinetic Typography: Dynamic texts that are synchronized with speech or music.
Isometric: 3D view for displaying processes, buildings and systems.
Mixed Media: Combining real video with animated graphic elements.
The choice of style in the creation of motion graphics is based on the brand personality, target audience and budget, and it is confirmed at the stage of designing sample frames before animation.
Motion graphics and permanence of the message
The simultaneous combination of image, movement and sound conveys the message to the audience from several paths, and for this reason, educational and statistical concepts are better remembered with motion graphics. This feature has made motion graphics an effective tool for employee training, product usage guidance, and audience awareness. Organizations also use motion graphics to train internal processes, introduce new rules, and provide safety training; Content that is less read as text.
Motion logo; The moving signature of your brand
Logo motion is the shortest but most frequent video of your brand. It can be seen at the beginning of YouTube videos, at the end of teasers, presentations and even the loading page of the application. Motion logo design should be in harmony with the brand's personality; A serious and organizational brand has calm and precise movements, and a young and energetic brand has fast and playful movements. if still Professional logo If not, logo design and logo motion can be done in a coordinated project.
Frequently asked questions about making motion graphics
How long does it take to make motion graphics?
Depending on the duration and complexity, a motion graphic is usually ready between 2 and 4 weeks. 3D animations take more time.
What is the appropriate duration of motion graphics?
15 to 60 seconds for social networks and usually 60 to 120 seconds for explanatory videos. Shorter videos are usually watched to the end.
What is the difference between motion graphics and animation?
Motion graphics focuses on conveying a message with moving graphics and usually lacks characterization and complex story; Character-oriented animation relies more on story and characters. Both styles are applicable.
Is it possible to change the video after delivery?
yes Project files are maintained and subsequent changes such as updating prices or statistics can be done easily.
The cost of making motion graphics depends on what factors?
Video length, style (2D or 3D), complexity of visuals and animation, and the need for dedicated voiceovers and music are the main cost factors.
Is the production of motion graphics done with Farsi and English narration?
yes Narration is done with professional Farsi and, if needed, English speakers, and multilingual versions of a project can be produced.