What is a product introduction video?
A product introduction video is a short and focused video that shows the appearance, features, build quality and how to use a product. Making a product introduction video The most important supplement is the product photo in online sales; Because it shows what a photo can't: the product in motion, in hand and in use.
The biggest obstacle to online shopping is that the customer cannot touch and see the product up close. Product video bridges this gap and assures the customer of exactly what they are buying.
What effect does product video have on sales?
Increase conversion rate: Product pages with video provide more complete information and reduce purchase hesitation.
Decreasing returns: The customer has a more realistic expectation of the size, color and functionality of the product.
Reduce support questions: How to use and install is shown once and for all.
Content of social networks: A video shoot produces dozens of short content pieces for reels and stories.
Netanik product video production services
360 degree display of the product
Full product rotation with studio lighting shows all angles and details. This type of video is very useful for product pages in online stores, marketplaces and digital catalogs.
Practical applications
Show the product in real use, in an environment that the target audience communicates with; From kitchen and workplace to industrial workshop. The customer imagines himself using the product and this is the most powerful motivation to buy.
Macro shooting
Filming from a very close distance reveals the quality of materials, textures, stitching, construction details and subtleties that cannot be seen by the naked eye. This technique creates a stunning effect for luxury products, jewelry, watches, cosmetics and food products.
Product specific effects
Slow motion, liquid splash, explosion of product components (Exploded View) and combination with Motion graphics To display the technical and internal features of the product.
Types of product videos
Product page video: Short, focused on appearance and features, suitable for an online store.
Educational video and guide: How to install, setup and use.
Unboxing video: The experience of receiving the product and packaging.
Product teaser: Emotional and advertising video for campaigns and new product introduction.
Product video making steps
1. Knowledge of the product and its advantages
It becomes clear which features are most important to the customer and what the video should focus on.
2. Stage design and lighting
Scene, background and light based on the personality of the product and Visual identity The brand is designed.
3. Filming
Filming in the studio or on location with specialized equipment such as sliders, gimbals and macro lenses.
4. Editing and delivery in different formats
Horizontal versions are prepared for the site and YouTube, vertical for rails and stories, and square for posts.
Product video and photo; The perfect combination
The best product pages, a combination of Product industrial photography And they have video. Scheduling photography and videography simultaneously on the same day of production reduces costs and increases visual coordination. Product videos also on Online store design They have a special place to increase the conversion rate.
Making a product introduction video for each step of the purchase path
The customer goes through different stages from acquaintance to purchase and needs a different video at each stage. Making a product introduction video A professional is planned by knowing these steps:
Introduction: Short and attractive teasers on social networks that introduce the product to new audiences.
Review: More complete videos showing features, uses and advantages over other options.
Decision: Product page video that clears up the last doubts about size, quality and functionality.
After purchase: Installation and usage training videos that increase satisfaction and reduce support calls.
Product video SEO; Visibility on Google and YouTube
Product video is not just for the store page; It can also bring new traffic. Publish video with optimal title and description on YouTube and Apparat, placing video on product page with structured data and compliance Google's official guide to video, increases the chance of displaying the video in the search results. Searches like "how to use..." and "review..." are great opportunities to attract buyers who are in the decision stage. team Netanik SEO We are with you in optimizing these videos.
Product video for industrial and B2B products
Making a product introduction video is not only for consumer goods. For machinery, industrial equipment, and technical products, video can show device performance, build quality, installation, and technical advantages in a way that no catalog can. Combine filming of the device working with Motion graphics It is a powerful tool for industrial sales teams and exhibition attendance to demonstrate internal components and performance processes.
User-driven content (UGC) videos
Videos that look like content from regular users, such as someone using and talking about the product in their daily life, often perform better on social media than official ads; Because they look more natural and reliable. Producing these types of videos with professional planning but with a simple and friendly appearance is part of Netanik's product introduction video production services for social media campaigns.
Frequently asked questions about making a product introduction video
What is the appropriate length of the product video?
The product page video is usually 15-60 seconds and the tutorial video is 1-3 minutes depending on the complexity of the product.
Is it possible to produce videos for several products at the same time?
yes For stores with a large number of products, a standard format is designed to produce videos with the same quality and optimal cost.
Should the product be sent to the studio?
Small and medium productions are usually filmed in a studio. For bulk or industrial products, filming is done at your location.
Are videos suitable for Digikala and market polices?
yes The videos are prepared according to the technical specifications of the market police you want in terms of dimensions, duration and volume.
How long does it take to make a product introduction video?
For a product, it usually takes a few days to two weeks from planning to delivery. For many products, scheduling is determined by workload.
Is it possible to make a product introduction video with narration?
yes Depending on the application, the video is produced with narration, subtitles or just music and text on the image; For social media, captions are almost always essential.