What is mobile application design and when do you need it?
Mobile application design It is the process of planning, designing the interface and user experience, programming, testing and publishing a software for Android and iOS phones. Unlike the website, the application is always present on the user's phone screen; It can activate him with push notifications, use hardware features such as camera and location and work even without internet.
If your customers use your services frequently, such as repeat orders, appointment bookings, customer clubs or financial services, an app is a powerful tool to increase loyalty and repeat sales. But if the goal is just to introduce the business, usually one Dedicated website Or a progressive web application (PWA) is a more economical choice.
The benefits of having a dedicated application for business
Direct communication with the customer: Push notification delivers your message to the user without intermediaries and SMS fees.
Faster user experience: Apps usually run smoother than mobile sites and have higher conversion rates.
Access to phone features: Camera, GPS, fingerprint and in-app payment.
Loyalty and repeat sales: The app icon on the phone is a constant reminder of your brand.
Native or Cross-Platform; Which method is right for you?
Native development with Swift and Kotlin
In the native method, the iOS application is written with Swift and the Android application with Kotlin separately. This method provides the best performance and full access to the features of the operating system and is suitable for heavy apps, games or apps with high graphics processing.
Cross-Platform Development with React Native and Flutter
In the cross-platform method, a common code is written for both operating systems. This method significantly reduces development time and cost, and provides near-native performance for most business applications, such as stores, services, and reservations.
The choice between these two methods is made in the consultation session based on the actual needs of the project, budget and future development plan.
Netanik mobile application design services
Dedicated mobile UI/UX design
User experience on mobile is different from desktop; Limited space, one-handed use and short attention span of the user. Our designers design user flows in such a way that the user reaches his goal with the least number of touches and the appearance of the app is completely in harmony with the visual identity of your brand.
Backend and API development
Every serious application needs a secure and scalable server and API. The back-end of the application is designed so that it is integrated with your website and management panel and does not have problems with the growth of the number of users.
Implementation of Push Notification
Targeted notification system to notify orders, discounts and reminders, with the ability to send based on user behavior and segmentation.
Publishing on App Store and Google Play
Preparing the final version, complying with store rules, designing the images and text of the app page (ASO) and publishing it in the App Store, Google Play and Iranian markets such as Kafebazar and Myket.
Application design and development stages
1. Need analysis and product definition
Business objectives, target users and essential features of the first version (MVP) are determined so that the app reaches the user in the shortest time.
2. Wireframe and user interface design
The pages and flows of the app are first designed and approved as wireframes and then the final design in Figma.
3. Development and testing
Programming is done in short sprints and you get a testable version at each stage. Testing is done on real devices with different sizes and OS versions.
4. Release and support
The app is published and by analyzing the behavior of the users, the next versions are presented with new features and improvements.
application security; A requirement, not a choice
Apps often have access to sensitive information such as contact numbers, location, and payment information. Encrypted communication, safe storage of tokens and API security check are fixed standards of our projects and if needed before release, Penetration testing is done
Native application, cross-platform or PWA; Comparison of three approaches
One of the most important decisions in Mobile application design, choosing a technical approach. This decision affects the cost, development time, quality of user experience and maintenance cost for the following years:
Native (Swift and Kotlin): The best performance and full access to phone features; But two separate codes and higher development and maintenance cost.
Cross-platform (React Native and Flutter): One code for both operating systems with near-native performance; The most suitable choice for most business applications.
Progressive Web Application (PWA): A website that is installed like an application and works offline; No need to publish in stores and at a lower cost, but with more limited access to phone features.
In the mobile application design consultation meeting, based on the required facilities, audience and budget, the appropriate approach is suggested with clear reasons.
Factors affecting the cost of mobile application design
The cost of creating an application does not have a fixed number and depends on these factors:
The number and complexity of pages and features: A simple store app is very different from a complex booking and payment platform.
Technical approach: Native, cross-platform or PWA.
Backend and management panel: Does the server infrastructure already exist or does it need to be built?
Integrations: Payment gateway, map, SMS, accounting software or enterprise systems.
Exclusive design: The degree of complexity of user interface design and animations.
The best way to control cost is to start with a focused initial version (MVP) and gradually develop based on real user feedback.
store presence optimization (ASO)
Building the application is half way; Users must find and install it. App Store Optimization is SEO for app stores: choosing the right name and keywords, writing attractive descriptions, designing app page icons and images, and managing user comments. Strict compliance with store rules, such as App Store Review GuideIt also prevents the app from being rejected at the time of publication.
user experience; The main factor of user retention
Many applications are uninstalled in the first days after installation. The main reason is usually a poor user experience: long registration, slowness, complexity and asking for unnecessary permissions. In the design of Netanik's mobile application, the login and registration process is shortened as much as possible, the user sees the value of the app in the first use, and the speed and smoothness of the app are also tested on mid-range phones; Because a large part of Iranian users use these phones.
Frequently asked questions about mobile application design
How long does it take to build an application?
A complete business application usually takes between 3 and 5 months. An early version (MVP) with key features can be prepared earlier.
Can the application and the website have a common management panel?
yes The backend is designed so that the website, application and management panel use the same data source and products, orders and users are the same everywhere.
Will the source code of the application be delivered?
yes Full source code and ownership of the project is handed to you, and there is no permanent dependency on the development team.
Do you provide support and updates after release?
yes Mobile operating systems are updated regularly and the application must keep up with them. Support contracts include bug fixes, compatibility with new versions, and feature development.
Do you publish the application in Kafebazar and Miket?
yes In addition to Google Play and App Store, publishing in Iranian markets such as Kafebazar and Myket is done in accordance with the rules of each.
Where to start designing a mobile application?
From a consultation meeting in which the purpose of the business, users and necessary facilities are determined. The output of this meeting is the proposal of the technical approach, the scope of the first version and the approximate schedule.