What is print design and why does it still matter?
Catalog and brochure design and other printed materials is a branch of graphic design that deals with the production of physical media for brand introduction and marketing. In today's digital world, print media is still one of the most effective tools for building trust due to its permanence and the sense of touch it creates; Especially in business meetings, exhibitions and corporate sales (B2B).
A business card left in a client's hand after a meeting or a catalog placed on a purchasing manager's desk conveys your professional image in a physical way. Poor design or poor quality printing has exactly the same effect as the photo.
Netanik print design services
Business card and office set
The office set includes business cards, letterheads, envelopes, invoices, stamps and folders and is the first place where the brand identity is seen in daily business interactions. The integrated design of the office set, even for a small company, creates an orderly and reliable organizational image.
Brochures and catalogs
The brochure is used to introduce the summary of the services and the catalog is used for the complete presentation of the products. In catalog design, especially industrial and technical catalogs, the main challenge is to display a large amount of technical information in a readable and attractive way. The structure, specification tables, product photos and information hierarchies are designed so that the reader can quickly find what they are looking for.
Posters and banners
Advertising posters and banners, exhibition roll-ups and stands must convey the message in a few seconds and from a distance. The design of these media relies on simplicity, strong headlines and visual contrast.
Design for offset printing
Offset printing is the most cost-effective and high-quality method for high-volume printing, but file preparation requires precise technical knowledge. CMYK color setting, appropriate resolution, bleeding edge, text black settings and special effects such as cellophane, gilding and local UV are properly prepared so that the printing result is exactly according to the design.
Features of a professional print design
Coordination with visual identity: All printing requirements based on Visual identity and Brandbook are designed
Readability and hierarchy: The most important message is seen first.
Choosing the right paper and material: The type and weight of the paper is part of the brand experience.
Technical precision: An error-free file means printing without rework and additional costs.
The stages of designing printed materials
1. Determining the target and audience
It is clear where and for whom this media will be used; A catalog distributed at a trade show has a different design than a catalog mailed to purchasing managers.
2. Adjust content
Texts are edited and rewritten if needed to be short, clear and persuasive.
3. Design and layout
The initial design is presented and finalized after applying the feedback.
4. Preparation and supervision of printing
The final files are prepared for the printing house and the printed sample is controlled if needed.
Combination of print and digital
Today's printed materials can be a bridge to the digital world. Placing a QR code on business cards and catalogs directs the audience directly to website, redirects to your product page or introduction video. The digital version of the catalog is also being prepared for sending in messengers and e-mail. For high-quality product photos in the catalog, services Industrial photography It is suggested.
industrial catalog design; Challenges and solutions
Industrial catalog is one of the most important sales tools for manufacturing and B2B companies. In this type Catalog design, the audience is a professional buyer or engineer who is looking for detailed technical information, not sales pitches. The main challenge is to arrange a large amount of technical specifications, dimensions, standards and product codes in such a way that the reader can quickly find the desired product and at the same time the appearance of the catalog is professional and on par with the quality of the products.
Our solutions in industrial catalog design include the logical classification of products, the design of readable specification tables, the use of technical drawings and images, color coding of sections and an efficient table of contents.
Digital and interactive catalog design
Today, many catalogs are sent more via messenger and email than in print. Designing a digital catalog has its own rules: the file size must be small to open quickly, the pages must be readable on mobile phones, and the links in the catalog should direct the reader to the product page on the website, contact number or sales WhatsApp. The digital version is also upgradeable and does not cost reprints.
Selection of paper, size and binding
The tangible quality of the catalog and brochure is as important as its design. Paper weight and material (glossy, matte or writing), glossy or matte cellophane coating, binding type (stapled, hot glue or spring) and final size, all affect the audience experience and printing cost. In the design of the Netanik catalog, these choices are suggested according to application and budget. For accurate color management in printing, from standard color systems such as Pantone It is used alongside CMYK so that brand colors are the same in all prints.
office set; Small but impressive
The administrative set may seem simple, but it is present in all correspondence, contracts and meetings. A professional letterhead gives credibility to your contract, and a business card with special paper and design will stay in the other party's mind after the meeting. Office set design is usually the first step of implementation Logo And the new visual identity in an organization.
Frequently asked questions about print design
Are the files printable at any printing house?
yes The files are prepared based on common printing standards and will be exactly matched to the specifications of your desired printing house.
What is the difference between offset and digital printing?
Digital printing is suitable for low circulation and urgent orders, and offset printing for high circulation has better quality and lower cost per copy.
Is the digital version of the catalog also delivered?
yes In addition to the printed file, a lightweight and optimized PDF version is also prepared for online submission.
What information should we prepare for catalog design?
List of products, technical specifications, photos (or the possibility of photography) and company introduction text. If needed, our team will be with you in setting up the content.
How long does it take to design a catalog?
Depending on the number of pages and the availability of content and images, catalog design takes from a few days for simple brochures to a few weeks for multi-page industrial catalogs.
Is the catalog design done in English?
yes For export companies and international exhibitions, the bilingual or English catalog is designed according to the principles of page layout.